Resumé

Write, edit and proofread content for industry leading brands in the livestock, crops and produce sectors. 

Produce daily top news article, which is pushed out on the web and promoted with a text message subscription.

Curate content from Farm Journal's radio and TV broadcast stations and publish to the web.

Produce daily, weekly and monthly eNewsletters in Marketo management system.

Write and schedule social media posts for Drovers and Bovine Veterinarian, as well as take lead in management and training on the Loomly scheduling platform, which maintains 48 social accounts across 17 brands and events. 

Collaborate with content team to generate content ideas and assignments, as well as digital and print editorial plans.

Take lead role on innovative digital content presentation formats, such as ION, as well as train team members on digital systems and processes.

Troubleshoot problems for team members across web, social media, eNewsletters and more.

Provide support on custom digital product execution for advertisers and sponsors, such as custom landing pages. 

Regularly conduct market research to advise business decisions and content opportunities. This includes consulting on survey questions, to programming in Key Survey, to writing invitation copy and scheduling eBlasts and eNewsletter promotion, to maintaining and analyzing the results. 

Execute audience engagement campaigns such as photo contests from build through prize awarding in Votigo and other platforms.

Create print layouts in InDesign for Drovers Magazine and other brands as needed.

Establish and maintain positive professional relationships with authors, industry experts and other contacts.